Sharief

It was one of the most unpleasant experiences I had endured. My wife purchased Bric's luggage brand back in 2021 (a complete set of 5 pcs), which is considered an investment rather than a purchase under the understanding that this brand has a five years warranty. Sadly, one of the bags got damaged during our recent trip this month as the complete wheel and cover cap got ripped out. Upon our return, we proceeded to the store to inquire; 1. Can the damage be fixed and 2. Is it covered by warranty? If not, what will be the rectification price? Rather than handling this issue in a professional manner, the lady manager at that time first snatched the purchase invoice from her subordinate with a frown face. I have explained the matter and showed her the damaged bag photo and referred to my inquiry. She looked not interested in taking any responsibility in listening and presenting a logical answer. Her 1st response was, "On which airline this damage took place?" Immediately after that,"warranty does not cover such damage." followed by "I have to check with my management,". Rather than having a rational explanation or showing some kind of empathy towards this issue, I had to listen to her cynical explanation of how an airline, which I will not name, calls them to ask for their assistance in assessing damaged luggage in addition, that they do not have the tools to rectify this bag. "Had the wheel gone missing, we can fix it other than that we can not." When I inquired to escalate this issue to higher management, her answer was simply "I am in charge of this store." At this moment, I concluded my conversation as reasoning with her was futile. My answer to the whole situation is simply poor management. A simple response was to acknowledge the issue, take customer details, and raise it to higher management where they can, in turn, contact the manufacturer. I leave the readers to decide for themselves, but I am definitely not stepping into this store again, and I sincerely hope for the owners of this establishment to invest towards training their staff to properly handle customer complaints in a professional manner to ensure business profitability and continuity.

They don’t even deserve one star.
I purchased a luggage for AED 538 cabin luggage in December 22 and after trip to Australia the support plastics have just fallen off clearly a product defect which I am guessing the company knew about.
On taking it to MOE branch they refused to exchange it and said the warranty does not cover it .
First its was cabin luggage and had no way of getting damaged.
Two the luggage almost brand new with the wrapper plastic yet on.
Finally paying a high value for cabin luggage and expecting it to last at-least more than a year…
This CHEATING and is not good practice for a business in Dubai.
I will take this issue up with the consumer affairs, but I a pity a tourist who experience this type of defect.
Anyone purchasing any luggage from them watch out.

The same suitcases you can buy online for 350 dollars are sold here for 650 dollars. Don’t bother coming in. It’s a crime that they are even open. I will be filing a consumer affairs complaint.

I have been a customer with sharief for decades their product and service is the best of my satisfaction.